Restaurant Revenue Management

Do you want to know how many people have decided to become your loyal customers today? And who has visited your restaurant more often this week? How many times have your guests recommended your Dish of the Day in Twitter? Thanks to Iksanika.RRM you are always aware of your guests’ preferences, visit frequency and order amounts. Discount systems and plastic guest cards are now replaced by new generation technologies.

Three factors that influence the restaurant revenue growth

Restaurant revenue can be simply determined from the following formula: one should add the number of regular customers to the number of new customers and then multiply the result by the average amount of the restaurant bill. Obviously, the growth of any parameter will influence the growth of the revenue in general, and if you manage to affect each of the parameters positively, the revenue will grow even more quickly. The majority of traditional loyalty systems is able to work with only one parameter – the increase in the number of regular customers. And only Iksanika.RRM works consistently with all the three parameters of the revenue growth!

Regular guests come more often

Iksanika.RRM engages your guests in the loyalty program participation printing the offer right on the check or bill. To get bonuses or take part in various specials, the guests don’t need to fill out a paper form or carry about a guest card: Iksanika.RRM will “tell” it by the telephone number. The guests will “join in the game” and start coming back more often – as the mobile phone is always at hand! You will stop losing your guests because the waiter has forgotten to offer a discount card; the filled forms will stop getting lost all the time and the personal data will always be accurate: Iksanika.RRM automatically creates a single database of restaurant or restaurant chain guests. And you will be able to create your own personal distribution lists for guests and keep in touch with them, texting messages.

The number of new customers grows

Iksanika.RRM spreads the information about your specials through the popular social networking sites, turning your regular customers into your promoters: with the help of Iksanika.RRM they will send messages to their friends in Twitter, FaceBook etc. about the dishes they liked and by doing this they will earn bonuses. New customers will visit your restaurant by all means as the ones whom they trust not only invited them to check on the restaurant but also told them in secret a magic word that ensures a present. And old loyalty systems work only with the guests that have already been to the restaurant.

The average restaurant bill grows

Iksanika.RRM asks a guest to order an extra dish, automatically printing on the check the sum of money which a guest lacks to reach the closest bonus threshold. The guests will be simply unable to resist a temptation to spend in your restaurant more than they have planned initially. Now with the help of Iksanika.RRM you can plan and customize the program for the average restaurant bill grow! You simply set the bonus threshold a bit higher than usually and happily watch it grow day-to-day. All the set of Iksanika Restaurant tools is located in the Internet, so it can be easily accessible from any part of the world.