Nowadays if you want to reach success in ecommerce it would be better for you to invest much time and money to attract customers to our online store. And if you want to get more money you should think about revenue and profit maximization from each customer in your online store. There are a lot of ways to estimate the effectiveness of each client: the average price of the purchase, the average cost of cart paid by all the customers in our online store and many others. It means that the more a customer adds items to the cart and the more expensive products items are the more is the average profit of your online store.
To increase retention time of the customers in your online shop and increase the average price for items in your shopping cart it would be better for you to simplify the way a customer searches and reviews products because they make a purchase. And after a customer adds products to cart he will be redirected checkout process. As you know in a standard Magento «Add to Cart» version products you should add products to the shopping cart which redirects a customer to the shopping cart page. After that a customer is supposed to proceed to checkout. This sequence motivates customers to complete purchase as soon as possible and at the same time to decrease potential average revenue of the shopping cart.
To increase the average revenue in the shopping cart the customer should completely focus on the products. To do that, it is required to change the sequence of actions when a buyer adds product items to the shopping cart. If you use Ajax Cart Pro extension in your Magento store, you can solve this problem. Ajax Cart Pro allows Magento a store to keep the buyer in the current product category or on the product details page. By clicking on the ‘Add to Cart’ button, or ‘Buy’, the buyer is not redirected to the shopping cart page. If the buyer remains on the product description page you still have the opportunity to motivate him to buy the recommended or related products. If the buyer remains on the categories product page or search page the buyer may be focused on reviewing and purchasing other products.
Thus, thanks to Ajax Cart Pro Magento extension customers are always focused on the purchase of additional products, which can ultimately lead to an increase in the average revenue of the shopping cart. When the buyer adds the product items to the shopping cart he has a choice to stay on a purchase page, or go to the cart for checkout. Ajax Cart Pro allows you to configure these sequences in your Magento store.
Ajax Cart Pro allows you to apply the same approach when you add products to the whishlist. Customers can quickly and easily find products that they can save for the future purchases. You can use this information to notify customers with a call to action via email to motivate the purchase.
