Every day the share of e-commerce business in global economy is growing. Today more and more online stores appear every day. As a result competition is increasing. Online shops have to invest money to attract customers to their shops through different marketing channels. The cost of attracting traffic to the online stores is growing every day.
As a result, the owners of online stores have to think about how well the attracted traffic is converted into sales. The analysis of the conversions and consumer behavior of different online stores shows that there is room for improvement to increase sales and as a result increase ROI.
Data analysis showed that one of the main problems in any online store which use Magento platform is the checkout process. During checkout process in Magento most online stores are losing from 50% to 85% of the total number of customers who started the checkout process. It usually happens because of several reasons: