The last step in making a purchase in your online store is a checkout page. The checkout process is probably one of the key moments in the process of selling goods in your store. This step separates the owner of the online store from getting profit. In this case everyone has only one problem how to reduce cart abandonment rate in your Magento store. After using the experience of 3rd party analytics and reports we can strongly see, that customers leave their checkout process by several reasons:
After working with our clients for many years, we have a large number of typical questions which are mostly related to Magento platform.
As you know Magento provides a large range of fundamental features which you can use to operate your online store. But unfortunately it is not always enough to install Magento to solve all problems which you are facing today.
Probably one of the most popular questions which are related to the problem how to improve sales of your magento store?
Every day the share of e-commerce business in global economy is growing. Today more and more online stores appear every day. As a result competition is increasing. Online shops have to invest money to attract customers to their shops through different marketing channels. The cost of attracting traffic to the online stores is growing every day.
As a result, the owners of online stores have to think about how well the attracted traffic is converted into sales. The analysis of the conversions and consumer behavior of different online stores shows that there is room for improvement to increase sales and as a result increase ROI.
Data analysis showed that one of the main problems in any online store which use Magento platform is the checkout process. During checkout process in Magento most online stores are losing from 50% to 85% of the total number of customers who started the checkout process. It usually happens because of several reasons:
Everyone from beginners and experienced merchants are making significant efforts and investments to bring more traffic to their online store. At the same time what else could be a major addition to the large flow of potential customers leads in the store. But when we look at the statistics and analyze sales, we find that the ratio of the number of purchases came to the number of potential customers in the online store varies by 98% -99.95%. This statistics are usually displayed in the form of a Sales Funnel which displays the entire sales process in both retail as well as in any other business (B2C, B2B) Continue reading How to reduce abandoned carts during checkout process in Magento