Until recently a motivation to outsource was primarily connected with cost savings. But as the global outsourcing market is growing bigger and wider, and offering various options, companies become more sophisticated in their business relations. Nowadays not only money has vital importance. Efficiency also does matter. And the choice of an outsourcing location becomes the issue requiring a well-thought and balanced approach.
Today companies from Western Europe and North America tend to choose partners from Eastern Europe, sacrificing their contracts with Indian and Chinese outsourcing providers. The answer to the question “why” seems to be simple – they’re closer both in location and in culture. But that is not all. Companies that make a deeper analysis and comparison of popular outsourcing locations normally base their research on various key points. And many of them, taking an option to outsource to Eastern Europe, decide on Belarus, a country widely known for quality of software services. Let’s take 9 most typical criteria, have a look at each and try to find out the reasons of Belarus’ success on the global market and it’s competitive advantages over neighbor countries.
Definitely, no one is willing to be “lost in translation”. Especially when it mostly about business (no Scarlet Johansson included). And in a relationship with a software provider it’s crucially important to find a common language – both in the primary and figurative sense. Most commonly it’s English. With Belarus it’s pretty easy. According to traditions of local education English is normally taught to children starting from primary school. As a result, development team members – not only managers, but software engineers as well – are most likely to speak English at a sufficient level.
In Belarus the government and ministries realize the benefits of IT export and support the industry. They establish agencies, hi-tech parks that develop better opportunities for software providers, introduce special dues and taxes regimes to boost the competitive power of national IT-industry. This interest from the government side ensures favorable conditions for outsourcing providers, and guarantees possibilities of long-term cooperation with them.
Both quality and quantity of Belarusian labor pool is widely known the world over. Country’s work conditions, career opportunities for IT professionals and modernity of facilities make software development sphere an attractive option for talented people.
This includes quality and stability of country’s telecommunications, satellites, power, as well as transportation facilities: roads, rail service, air transport. In the recent years Belarus has had a technological boost – modern internet access technologies are available to the majority, and the costs are getting reasonable. Modern travel infrastructure and geographic proximity make the country a good destination to visit. No extra time loss. And, as we know, time is money.
Since the Soviet times this region was recognized for its strong educational traditions. The results of today’s world-wide IT students’ competitions prove that these traditions are being constantly improved and enriched. Belarusian State University and Belarusian State University of Informatics and Radioelectronics are constantly among the winners.
Well, let’s say it open – labor rates are not so low in Belarus, as they are in China. But they reasonably low, that makes Belarusian offer “costs + effectiveness” probably one of the best in the world. The prices for real estate, infrastructure and telecommunications are also affordable here that minimizes all possible extra costs.
Belarus is politically stable and has no outside enemies that excludes the risks of force majeure circumstances.
Belarusian work ethics and culture are very similar to that of the United States and Western Europe. No “culture shock”, no surprises – business relations are predictable here, that makes communication, planning and goals achievement effective with a software provider from this country.
Global and Legal Maturity
As we’ve already mentioned, Belarusian government encourages export-oriented software development and creates favorable conditions for cooperation between IT companies and foreign business. This normally includes legal support and multiple privileges for companies involved in outsourcing process.
Not sure yet? Well, it takes only two hours by plane from Frankfurt to Belarus. Just come and see. You’ll definitely be impressed by professionalism of people involved in IT and hospitality of everyone there.
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